Thoughts from the NAC Chair: Kraft Foods Learns What Nudists Already Know: Nude (or Nood) is a Third Rail Word
Bill Schroer
The ad agency for Kraft Foods, makers of the iconic “Mac and Cheese” recently decided to promote the brand in honor of National Noodle Day (Oct. 6) (Did you know National Noodle Day even existed?) The campaign promoted primarily virtually was entitled #SendNoods, urging customers to bestow boxes of their Kraft powdered mac and cheese to loved ones who might benefit from comfort food during the pandemic.
Video and print ads featured Vanessa Bayer (of Saturday Night Live fame) who offered: “In these strange times, people are in need of extra comfort. That’s why it’s always a nice gesture to send noods, so they know you’re thinking of them,” Bayer also repeatedly emphasized she was talking about “noods”, not “nudes”. Unfortunately for Bayer, Kraft and “Mischief” (the ad agency), viewers were not amused:
“I do not want my boys growing up and seeing a commercial where they joke about the exploitation of children!” commented one. Others talked about the sexploitation of children. One parent blamed Kraft for a marketing tactic that “grooms children into believing it’s OK and even FUNNY to ‘send noods,’ ” they claimed.
Somehow, even though children were never featured in the commercial and Bayer emphasized it was “…noods, not nudes”, the Kraft Food Company just got a lesson in the paranoia around the concept of nudity that infects this country. It gets worse.
The post was quickly overtaken by conspiracists who stoked fears of widespread, high-profile child trafficking — one of the prevailing theories of QAnon supporters — and implicated Kraft as a complicit player in the alleged criminal scheme, adding the telltale hashtag #SaveTheChildren to their comments.
Hashtags such as #BoycottKraft and #CancelKraft began to appear. In response Kraft removed all traces of the latest campaign throughout social media after their attempt at a tongue-in-cheek viral moment prompted the above backlash. Had a nudist been on the Kraft ad team, he/she might have warned “There are lots of things you can joke about…but Americans do not find nudity funny or “tongue-in-cheek”. It is a regrettable fact of life Americans, by and large, are so uptight about the concept of nudity that they cannot envision it to be fun, liberating or a positive and healthy philosophy of living, let alone an acceptable topic for humor. It is the reason why the Naturist Action Committee and especially, the Naturist Education Foundation exist… to imbue Americans with a sense of perspective and appreciation for the positive aspects of non-sexual nudity and nudism as a positive life force… or at least something people can have a tongue-in-cheek moment about without going ballistic.
Thoughts from the NAC Chair: Social Nudism in Michigan – The Defining Case
Social Nudism in Michigan-The Defining Case
Hildabridle vs. State of Michigan
Many states in the US have laws against “indecent exposure” which in Michigan is defined as “…any open, indecent exposure of his or her person or the person of another.” Hardly definitive…and, in fact, this vague and non-specific prohibition provided an open door opportunity for any zealous or self-righteous police officer or other authority to harass, arrest or threaten citizens who were sunbathing nude or recreating at a nudist resort. Yes, in the 1950s nudist resorts were not immune from raids by police of the sort made on illegal gambling dens, drug distributors or human traffickers.
The Raid
In 1956 just this sort of zealous Battle Creek City police detective, aware of the existence of Sunshine Gardens Nudist Resort in nearby Bedford Township (about 3 miles from where the author lives) decided to pay a visit to the resort.
This detective who asked a State police officer to accompany him on the pretext of some “business” visited the resort, observed nudists on the premises, then returned the next day with warrants and arrested three men (Earl Hildabridle and two others) and one woman on a charge of “indecent exposure”. The four nudists were convicted and appealed their conviction. The case wound up in the Michigan Supreme Court.
The court found two issues…the first was the legality of the search and the second, nudity as indecent exposure.
The Legality of the Search
On this issue the Court was less than amused:
“The fact is the record…is barren of any testimony these two officers went to the camp on June 15 for any other purpose than as an initial step in a plan to conduct a mass raid on the place.” And, further….the Chief Justice was outraged…
“Yet to say this search was illegal is an understatement. What was indecent…indeed the one big indecency we find in this whole case : descending on these unsuspecting souls like storm troopers; herding them before clicking cameras like plucked chickens, hauling them away in police cars and questioning them for upwards of 5 ½ hours and taking still more pictures; and then, final irony swearing out warrants that one of their own number was the aggrieved victim of an indecent exposure. If this search was legal than any deputized window-peeper with a ladder can spy on any married couple and forthwith photograph and arrest them for exposing themselves to him.”
The court went on to categorize further the violations to the 4 Amendment and other violations of civil rights in this case….which are entertaining and wonderful in their own right. However, the issue of nudity as “indecent exposure” is the primary purpose of this article and we’ll leave this part of the case with a clear understanding the search was tainted and inadmissable.
The Violation of the Statute (Prohibition against Indecent Exposure)
As the justices considered the case, the situation portrayed did not impress Justice Voelker…
“…when the police arrived the defendants were sitting or standing in various leisurely attitudes alone or in family and other groups at or near a depressed pool or pond; there was not the slightest evidence by word or gesture of any act or sign of obscenity, lewdness, indecency or immorality. Except for the fact they were entirely unclothed they might have been any group of people enjoying a rural weekend outing.” The court went on to consider the history of Sunshine Gardens:
“While this nudist camp had operated for 14 years none of the testifying officers had ever received or heard of a complaint against the place. The closest…was the testimony of a State trooper whom heard from a few disgruntled motorists he had ticketed and had “twitted” him about the place. So the presumably outraged community boils down to a knot of determined police officers who…after 14 years finally made up their minds to set a trap and tip over the place. And tip it they did.”
Justice Voelker went on to spend time on the heart of the matter….the issue of whether simple nudism is a violation of the statute prohibiting “indecent exposure”. It is worth the ink here in the author’s view…and your attention to note a good portion of Justice Voelker’s thoughts…his argument is clear and compelling. And the author wanted you to see for yourself why this judge ruefully admitted he might be considered the “patron saint” of social nudism:
“Lest I henceforth be heralded as the patron saint of nudism (which I probably will be anyway), I hasten to preface what follows by stating that I am not a disciple of the cult of nudism. Its presumed enchantments totally elude me. The prospect of displaying my unveiled person before others, or beholding others thus displayed, revolts and horrifies me. I think these people have carried an arguably valid basic idea ( the deliberate de emphasis of the prevailing Sestern body taboo, with the anticipated lessening and ultimate disappearance of the undoubted eroticism frequently attendant upon such taboo–that is the very opposite of indecency) to excessive lengths.
Having said all that I have at once veered to the heart of the case. It is this: Whatever I or my associates (or the circuit judgment of the police or prosecutor, for that matter) may personally think of the practice has nothing to do with the case. More controlling is the fact that there are a number of earnest people in the world (including these defendants) who do subscribe to organized nudism and who think it is morally, mentally and physically healthful. But we need not speculate on or defend or attack the philosophy of nudism. The question before us is much simpler. Were these defendants guilty of making an indecent exposure? I say no.”
“It is said there are hardy bands of sincere and earnest folk among us who likewise insist that all mental, moral and physical health depends on the regular consumption of vast quantities of bran. Others possess a similar passion for goat’s milk. Few molest them or even bother their heads about them unless they try too strenuously to impose or inflict their queer beliefs upon those who happen to loathe these items.”
“Thus, on the facts before us, do I equate the criminality of private social nudism – at least so far as this statute is concerned? Private fanaticism or even bad taste is not yet a ground for police interference. If eccentricity were a crime, then all of us were felons.”
Nudity and Indecent Exposure
Judge Voelker goes on to discuss the whole question of the statute and the logic used to reach a conclusion of guilt. He notes that in a prior “Ring Case” “…my Brother (referring to another Justice on the court)has “leapt to the erroneous conclusion that nudity is synonymous with indecency. Both cases proceed on the basic assumption that nudity in itself is obscene or indecent….If this assumption were valid few artists could work from live models….and that stalwart badge of middle-class respectability National Geographic magazine would be banished from the hearth to the censor’s shears.”
Where from here?
Judge Voelker goes on to describe his test for indecency (which the author will discuss in a follow on article). However in the meantime he is clear on whose responsibility it is to further address the issue of private nudism.
“If private nudism is to be banished in this state as contrary to the public morality we think this attempt must be made by the legislature and not by the police or this Court, and certainly not be stretching out of shape the law of search and seizure and the proper meaning of this statute.”
Ring Case
As a final note, prosecutors had leaned on the “Ring Case” (which was a somewhat similar case and for which the court decided in favor of the prosecution) to attempt to convict Hildabridle. Judge Voelker wasn’t having it and effectively said that not only should Hildabridle et al go free….the Ring decision was a mistake.
“An aroused Judge has instead used this Court as a platform to tell the world what he thinks about such queer newfangled shenanigans as nudism. Now moral indignation is all very well, and many of us might do with more of it, but to indulge in it at the expense of basic constitutional rights and individual liberties can be an expensive and dangerous luxury. Moral indignation is a poor substitute for due process.”
Epilogue
The 1956 Hildabridle decision has had a marked influence on the state of nudist resorts in Michigan with several (unfortunately Sunshine Gardens is not among them) now doing well and most respected as visible legitimate business ventures, including the largest nudist resort in the Midwest, Turtle Lake Resort.
While Judge Voelker may not be a patron saint of nudism he has done one of the finest jobs (in this author’s opinion) of stating the nudist case. He has articulated well (especially for a non-nudist) why nudism in and of itself is not indecent at all. And while he and others may not take to it, it is part of our constitutional guarantee to not be prosecuted simply because what we believe is not popular. Judge Voelker even attempted to help the legislation with a test for indecent exposure. That will be offered at another time…..
Thoughts from the NAC Chair: ArtPrize Entry Offers Snapshot of Our Culture
Part of NAC’s mission is to make naturism a mainstream part of society. To accomplish our mission, Bill Schroer, the NAC chair, is writing a monthly column on issues central to the acceptance (or not) of naturism in our society. In this piece, originally published in 2013, Bill reflects on one of the entries in ArtPrize, an international art competition held every two years in Grand Rapids. It has become a mainstay in the art world due to its $250,000 first prize. It is a fabulous event with artwork distributed throughout the downtown in stores, businesses, restaurants, in empty storefronts and on the street (usually sculptures).
Of the 1,524 pieces of art being placed on display for the upcoming ArtPrize in Grand Rapids, four are getting all the comments (and press) already.
One of the pieces had to be moved to avoid causing traffic accidents. Astute readers may either guess or have read about the four lifelike nude sculptures situated in front of DeVos Hall.
What is adding to the interest (for me) and the indignation of some more upright citizens is the nudes are life-like in two ways: first they are anatomically correct with penises and vaginas, and secondly, they reflect the body shapes of average people… with the flaws, pear shaped bodies, and a lack of model attractiveness.
Reading the comments made to the media, it’s difficult to tell which causes more outrage – the nudity or the fact the sculptures reflect average humans with the level of attractiveness most of us possess.
“You know this is really one ugly… entry,” and, “The nudity doesn’t bother me a bit, but that is one ugly sculpture.”
Then there was the anticipated outrage over the nudity
“Oh the insanity! Won’t somebody think of the children?”
Some viewers though, absolutely were thinking of the children. “My son… and my girl… (6 and 2) wouldn’t think twice about these sculptures, except maybe they would be jealous that they (the sculptures) get to hang out in public without clothes on.”
This mom went on to point out, “If you teach your kids that bodies are natural you won’t have to shield them from harmless things like this.” Is she from Europe or what?
Of course, Europe has nude sculptures everywhere and Americans just have to deal with it when they’re over there. But to bring nude sculpture to Grand Rapids? Is this art or cheap sensationalist exploitation? I’m not qualified to answer that… but I will say I believe this is art and the reaction to it is a snapshot of American culture… which is often what art is about.
As a naturist, when I talk about social nudism, I’m sometimes confronted by people who either believe non-sexual public nudity is immoral or, more often, “I would never let anyone see me nude (outside of my spouse).”
“Why not?”
“My body is terrible.”
“No it isn’t…”
But, far too many of us haven’t been able to accept our own bodies… let alone others. So when we see a nude sculpture, we get uncomfortable, and when we see one that reminds us of us… it’s even worse.
It is the lack of acceptance of our own bodies, not the nudity that is affecting an entire generation (or the greater number thereof) of those children that one viewer was so distressed about.
I gave a talk to the Optimists Club in Battle Creek recently about naturism and mentioned in the 1950s, segregated classes of boys (and I presume girls?) swam nude at Battle Creek Central and other school swimming pools. It was no big deal. Several of the older members of the audience perked right up when I mentioned this… and confirmed my report. They recalled swimming nude back then and smiled at the memories.
Contrast that with today’s inability of schools to get students taking P.E. to take a shower afterward. The problem is so bad there are products on the market students use to camouflage the smell of body odor that comes from working out. They will buy and use those products rather than take their clothes off and take a shower. Want to talk about insanity?
The sculptures at ArtPrize may shock or make some nervous… but they may just encourage some people (teens and up) to confront their bodies with a little more tolerance and acceptance. But don’t worry about the 2 and 6 year olds… they’re just fine with their bodies and being nude. Seeing this exhibit, they may well be jealous that those sculptures get to hang out in front of DeVos Hall without clothes on.
Me too.
May they hold that comfort level with their bodies as they grow. There may be hope for body acceptance in the future if we have enough exhibits like this. In the meantime, take your kids to ArtPrize and be open to the art.
Thoughts from the NAC Chair: The Perfect Body
Part of NAC’s mission is to make naturism a mainstream part of society. To accomplish our mission, Bill Schroer, the NAC chair, is writing a monthly column on issues central to the acceptance (or not) of naturism in our society. Hopefully, the monthly column will provide a platform for readers to use for informing non-naturists about the values and benefits of non-sexual nudity in America.
Every society has a way of torturing its women, whether by binding their feet or by sticking them into whalebone corsets. What contemporary American culture has come up with is designer jeans.
Joel Yager, M.D.
In the 19th century, women of means had ribs removed to achieve a narrow waist… and then corsets created shortness of breath and dislocated visceral organs. Today, plastic surgery, liposuction and bariatric procedures are complemented by bulimia nervosa and anorexia nervosa. Patients are referred for treatment at ever younger ages (as young as 8). But there is no sign of slowing down:
- Today’s model is 23% thinner than an average woman (in 1990 models were 8% thinner)
- Eating disorders have increased 400% since the 1970s
- Only 5% of women in the US fit the body type portrayed by the media
Men are not immune. “Thin, muscular” models drive gym memberships, waxing and plastic surgery equivalents. But, this phenomenon impacts women far more than men.
A key difference is the media. Television, magazines and the internet act as force multipliers creating a cultural imperative driving body image requirements to all time highs. And, body image and self-esteem are highly correlated. Body image affects self esteem (and vice-versa). Self-esteem affects decisions we make about our lives and bodies. Think ambition at school or work, drug use (or not), alcohol intake (more or less), sexual activity (responsible or not), relationship development, etc.
Few women (or men) can escape this influence on their psyche delivered every day. It is true not all women (or men) are affected. Many have positive self-esteem and reinforcement in their upbringing to have the “armor” needed to withstand the media driven cultural imperative. But, that’s our idea of success… some survive unscathed?
We like to think of ourselves as better than that. When we see how women are treated in places like Saudi Arabia (a “moderate” Islamist country) women have few rights, are kept isolated much of their lives, and have little control over their lives and bodies, we like to think we are superior. Maybe not so much.
Why am I so sensitive about this? I have seen how it can be and is different…in a naturist environment. Naturists live to a great extent within a subculture isolated from the rest of society. Some live nude at home (as I do), others are nude when they visit a naturist resort. The rest of society doesn’t notice naturists too much as the laws regarding public nudity have so far prevented naturists from practicing their philosophy in public.
While naturists aren’t immune from TV, the naturist society rules and culture are different. A key tenet of naturism is “body acceptance”. The notion is simple. Rule #1 is you don’t judge people by their appearance and any physical differences. The second rule is you accept your own body. And, the third rule is you accept others. No judgement, no gawking at some bodies and rolling your eyes at others, no beating yourself up for your tummy.
Isn’t body acceptance difficult where no one has clothes on? It’s actually pretty easy. The first thing you realize when visiting a nudist resort or community is there are no perfect bodies. And, because no one is wearing clothes there is no pretense. No trying to improve the bustline with the right bra, no tightening up the belt on the designer jeans. None of that.
As one woman who has had a double mastectomy explains on the film “Chasing the Sun” produced by the Naturist Society, “Here is where I am accepted for who I am…I don’t have to be ashamed of my body or my surgery here”. It may seem counterintuitive that by taking off your clothes you de-stigmatize your body and liberate yourself. But there it is.
We don’t all have to become naturists (although I would encourage it) to accept our own bodies, others’ bodies and to teach our daughters, wives and girlfriends the pressure is off. Lead a healthy, responsible life, take care of your body and don’t worry if you aren’t a size zero. You are a wonderful person and deserve to be respected for who you are, with or without clothes on.